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Yes, they are cool, yes, they (themselves)
are not that expensive, but without a well done message, or purpose,
they lose the 'cool' effect very quickly. The point is to keep interest,
no matter what your selling, or announcing, or rolling-out.
Anyone can get online and find a dozen
CD replicating firms pretty quickly. What you really want to find is a
professional consultant that can assist you in putting it all together,
making it all work, and keeping it interesting.
This presentation is what will make the
CD card become a success (sizzle!). High-performance Media is available
for consultation on your project, contact us at your convenience. The CD
cards are not your real expense (under $1), it's the chosen platform and
presentation you care to deliver and how.
Let's look at some ideas...
One of the first things you should
consider is that the presentation have live links to it's major content.
In this way, we can constantly keep our site pages updated and the CD
remains usable (not outdated). When loading, you can choose to have a
permission based icon burned onto the user's Desktop that links directly
to your website (and even ask permission).
You can make special offers that can be
retrieved at your website. You can use them for your next huge
Tradeshow, Product Announcement and Roll-out. How about your Corporate
Year End Results?
These cards can hold different
capacities (MB's), and come in many shapes. You can create a custom
shape, but that adds heavily to the investment (there are plenty of
shapes available).
You can fit audio, video, and most
content within this form factor. The popular interface is currently
Flash™ or other Macromedia™ applications. They are fast, allow complete
creativity, and interface well on both PC and MAC platforms. If you have
a Flash™ specialist in-house, then you can save money in the creation
process.
Now you should take the major goals of
the CD and layout a Storyboard that accomplishes those goals. We have a
lot of flexibility here, we have audio, sounds, voices, music, and we
have animation, video, and links to more information.
This should be your interactive TV
commercial. Besides, the CD ROM's, we keep a copy of the commercial on
our website for the benefit of the people who didn't receive a CD card.
They can view our webmercial from online too! Use your logo prominently
through-out your presentation (branding). Keep your messages and
information focused, always restating the benefits. Know your audience!
especially if this CD Project is directed at a specific market segment.
Create the environment with that audience in mind, not what desk
executives like.
The image on the cover of the CD is
completely flexible as well. You can use a photograph, a screenshot, or
a combination. The image resolution has improved dramatically in the
past 3 years. Use or create some of your "best stuff" for these CD
projects, it is worth it.
You also pay for plastic sleeves that
each CD has been inserted in-to (you want these). It makes them very
easy to mail.
Consider that image, you receive one in
the mail with your Christmas card from the company. Maybe you ship one
out with every order for a month..? It really depends on what you want
to accomplish. We will spend the time with you to come up with the
concepts necessary in having a successful campaign.
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