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Yes, they are cool, yes, they (themselves) are
not that expensive, but without a well done message, or purpose, they lose the
'cool' effect very quickly. The point is to keep interest, no matter what your
selling, or announcing, or rolling-out.
Anyone can get online and find a dozen CD replicating firms pretty quickly.
What you really want to find is a professional consultant that can assist
you in putting it all together, making it all work, and keeping it interesting.
This presentation is what will make the CD card become a success (sizzle!).
High-performance Media is available for consultation on your project, contact us
at your convenience. The CD cards are not your real expense (under $1), it's the
chosen platform and presentation you care to deliver and how.
Let's look at some ideas...
One of the first things you should consider is that the presentation have
live links to it's major content. In this way, we can constantly keep our site
pages updated and the CD remains usable (not outdated). When loading, you can
choose to have a permission based icon burned onto the user's Desktop that links
directly to your website (and even ask permission).
You can make special offers that can be retrieved at your website. You can
use them for your next huge Tradeshow, Product Announcement and Roll-out. How
about your Corporate Year End Results?
These cards can hold different capacities (MB's), and come in many shapes.
You can create a custom shape, but that adds heavily to the investment (there
are plenty of shapes available).
You can fit audio, video, and most content within this form factor. The
popular interface is currently Flash™ or other Macromedia™ applications. They
are fast, allow complete creativity, and interface well on both PC and MAC
platforms. If you have a Flash™ specialist in-house, then you can save money in
the creation process.
Now you should take the major goals of the CD and layout a Storyboard that
accomplishes those goals. We have a lot of flexibility here, we have audio,
sounds, voices, music, and we have animation, video, and links to more
information.
This should be your interactive TV commercial. Besides, the CD ROM's, we keep
a copy of the commercial on our website for the benefit of the people who didn't
receive a CD card. They can view our webmercial from online too! Use your logo
prominently through-out your presentation (branding). Keep your messages and
information focused, always restating the benefits. Know your audience!
especially if this CD Project is directed at a specific market segment. Create
the environment with that audience in mind, not what desk executives like.
The image on the cover of the CD is completely flexible as well. You can use
a photograph, a screenshot, or a combination. The image resolution has improved
dramatically in the past 3 years. Use or create some of your "best stuff" for
these CD projects, it is worth it.
You also pay for plastic sleeves that each CD has been inserted in-to (you
want these). It makes them very easy to mail.
Consider that image, you receive one in the mail with your Christmas card
from the company. Maybe you ship one out with every order for a month..? It
really depends on what you want to accomplish. We will spend the time with you
to come up with the concepts necessary in having a successful campaign.
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