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Optimize your website to be search-engine
friendly. Submit it to various search engines and directories.
In addition to major search engines such as Google,
Yahoo, and MSN, it's worth submitting to lesser known web directories. If your
website is listed in as many places as possible, it can boost your rankings in
major search engines as well.
2. Affiliate Program
Set up an affiliate program where you pay
people a percentage of each sale for referring customers to you.
Spread the word about your affiliate program by
submitting it to affiliate program directories and contacting the owners of
related websites.
3. Link Exchanges
Create a links page that will contain the links
to other non-competing websites in the same industry.
Contact the owners of other websites with your
proposal to exchange links. You will add their link to your links page, and they
will link to your website in return.
4. Post In Forums
Visit the online discussion forums where people
in your target market like to gather. Post useful responses to people's
questions, and include a link to your website at the end of your post next to
your name.
5. Comment On Blogs
Visit other people's blogs on the topic related
to your website. Most blogs allow you to add comments about the issues being
discussed.
Add insightful comments about the blog topics,
and leave your website link. Your comment and your link will permanently remain
on the blog website.
6. E-Mail Signatures
Create an e-mail "signature" - your name, your
website address and a short tagline describing the main benefit of your site.
Set your e-mail program to automatically add your signature to every e-mail that
you send.
7. Traffic Exchanges
There are many times of traffic exchanges but
the idea is the same - you team up with other webmasters, and they send you
traffic in exchange for you sending them traffic. Search the web for "traffic
exchange" to find those services.
8. "Pass-Around" Strategy
Create something of value that people will pass
around. It can be a report with useful information that you allow people to give
away. It can also be some kind of cool and unusual webpage that people will want
to e-mail to all their friends.
Of course, the pass-around item will include
your advertisement and your link, spreading the word about your website.
9. Writing Articles
Write articles on the topic related to your
website, and include a link to your site in your author bio. Submit your
articles to article directories, and allow people to publish your article in
their newsletters and websites.
Your articles will spread around the web like
wildfire. People will read them and visit your website.
The best part is that people who read your
articles will regard you as an expert, and they will be much more likely to buy
from you when they go to your website. How's that for a free publicity?
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