1. Make your ecourse short like 5 - 10
messages. Too many messages makes the subscriber lose his focus. If
possible keep links to previous email messages.
2. Divide the topic in to 5 - 10
subtopics. Example if you are sending a search engine optimization
course, then you can divide your topic like:
= Day 1: Search engine friendly urls
= Day 2: Linking from and within your website
= Day 3: Keywords and Metatags
= Day 4: How and where to put content
= And so on....
3. Make a template for the ecourse. So
you can just keep content to save it as day1, day2 etc. Put subscriber
info on top like his email, ip, date he subscribed etc. This way you
will be saved from accusations of spam.
4. ALWAYS give some good advice or
useful content or tips through your ecourse. This develops your
credibility. People think that you know your stuff.
5. Keep your resource box at the end of
each message. Provide a discount for people who read your ecourse. Put
some encouraging words like "Want to get hold of 'this really works' and
'proven' secrets of search engine optimization?" ... "20 times of this
ecourse for a meager $39.95?" in your resource box.
6. Load them in to your follow up
autoresponder at 1 or 2 day interval. Don't put too much gap between the
messages. Subscribe yourself or if your autoresponder software has an
ability to send the all messages to you atonce and check all the links,
format and layout looks OK.
7. Last but not least is, select the
topic for the ecourse that is RELATED to your product or service. If you
are selling your search engine optimization service, write an ecourse
about 'Tips on listed in internet directories like dmoz.' or 'Secrets of
Google search results.' etc. So this gives you chance to put your
product link in the resourcebox.
Radhika Venkata (c)