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1. Make your ecourse short like 5 - 10 messages.
Too many messages makes the subscriber lose his focus. If possible keep links to
previous email messages. 2. Divide the
topic in to 5 - 10 subtopics. Example if you are sending a search engine
optimization course, then you can divide your topic like:
= Day 1: Search engine friendly urls
= Day 2: Linking from and within your website
= Day 3: Keywords and Metatags
= Day 4: How and where to put content
= And so on....
3. Make a template for the ecourse. So you can
just keep content to save it as day1, day2 etc. Put subscriber info on top like
his email, ip, date he subscribed etc. This way you will be saved from
accusations of spam.
4. ALWAYS give some good advice or useful
content or tips through your ecourse. This develops your credibility. People
think that you know your stuff.
5. Keep your resource box at the end of each
message. Provide a discount for people who read your ecourse. Put some
encouraging words like "Want to get hold of 'this really works' and 'proven'
secrets of search engine optimization?" ... "20 times of this ecourse for a
meager $39.95?" in your resource box.
6. Load them in to your follow up autoresponder
at 1 or 2 day interval. Don't put too much gap between the messages. Subscribe
yourself or if your autoresponder software has an ability to send the all
messages to you atonce and check all the links, format and layout looks OK.
7. Last but not least is, select the topic for
the ecourse that is RELATED to your product or service. If you are selling your
search engine optimization service, write an ecourse about 'Tips on listed in
internet directories like dmoz.' or 'Secrets of Google search results.' etc. So
this gives you chance to put your product link in the resourcebox.
Radhika Venkata (c)
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