Methodology for building link popularity through
Reciprocal Link Exchange Programs1.
Create a html page, preferably named as "Resources/Links/Partners" and place a
link of this page from Index Page of your site. This page should never be more
than 1 click away from the index page of your site, else webmasters won't be
interested in participating in the reciprocal link exchange program.
2. Target both "industry-related" and
"non-industry-related" websites as your link exchange partners. For example, if
you are providing SEO services, then try getting links from "industry-related
websites (i.e. websites dealing with SEO, maybe your business rivals). This is
important, because if 10 of your rival (here SEO) sites give link to your site,
then Google will surely pay importance to your site, because getting links from
rival companies are difficult. Your site MUST be of some high caliber, else the
other 10 sites won't have linked! Also, try procuring general links as well.
3. Always exchange links with websites which
have high PageRank (PR) (at least 4, the more the better!) (both Index Page as
well as Resources/Links Page of the Link Partner's site should have PRs of >=4)
4. Have a link code ready for participating in
link exchange program. Here is a sample link code for our SEO company.
Search Engine Optimization, Ranking, Placement
Services - Offers Search Engine Optimization, Ranking, Placement Services to get
top 10 ranks in various Search Engines.
Always prefer a text link (as given above) in
comparison to a banner link, where your chance of Google spiders, i.e. Googlebot
finding the potential keywords is limited only to the "alt tag" of the banner.
Also, Google pays importance to the text of the incoming link/anchor text (i.e.
the incoming link text must contain high potential, relevant keywords), so
develop a link text with title ("search engine optimization ranking placement
services") which will help you in Google Ranking.
5. Refrain from java script link code because
Google spiders find it difficult to index.
6. There are various ways of approaching and
procuring potential link partners. Firstly, how to get industry related websites
to link to yours? Suppose, "search engine optimization", "search engine
promotion" and "search engine ranking" are 3 of your core keywords. Go to Google.
Type in each of the three keywords, and find the top 10 sites for each keyword.
Now, you have 10 * 3 = 30 websites. Visit the links page (if applicable, since
some sites refrain from participating in link exchange programs) of each of the
30 sites, and note down all the sites that are linking to these sites. For
example, if each of these 30 sites have 10 sites linking to it, you have 10 * 30
= 300 potential websites to exchange links with. (Please note that our
experience shows that conversion rate of successful link exchange is 1 in 4-5,
i.e. if you approach 4-5 websites, 1 site will ultimately provide you with
reciprocal link, so in order to get high incoming links, you must research
extensively and find more potential link partners. Also, as mentioned above,
always try to exchange links with websites having PR >=4).
7. If you request a link to a top-level page or
the homepage of your site, this will have a positive effect on this page. If the
PageRank™ of this page increases, then the page below it will increase (if the
internal linking structure is correct), but it will still be one PageRank™
number below the page above it that was linked to.
8. Manually submit the page to Google where
your link partner has placed the link of your site.
For example, if your link partner's website is
www.abc.com and he has placed your website in his resources page, namely,
www.abc.com/resources.html, then go to http://www.google.com/addurl.html and
submit www.abc.com/resources.html. It is very essential for getting good ranks
in Google that you submit the page where your site has been placed by your link
partners.
Importance of Messageboards, General Forums and
Guestbooks
Of late, you will find that some websites
belonging to the "most-highly-competitive" industries (e.g. casino gambling
industry, domain registration and web hosting industry) that have achieved top
ranks through links from messageboards, general public forums and guestbooks.
These techniques are sometimes highly profitable for Google Ranking and hence,
it is wise to do some research in Google and find some popular messageboards/forums/guestbooks
which are already in Google's Index. Here also the target should always be to
get messageboards/forums/guestbooks which have a minimum PR of 4. After finding
the potential messageboards/forums/guestbooks, submit your site's information,
containing a description and URL in those messageboards/forums/guestbooks.
For example, let's say www.messageboard.com is
a popular messageboard
After you have submitted your site's
information in www.messageboard.com, it will generate a URL, say,
www.messageboard.com/msgboard/1.html where your site has been placed. Here also,
you need to submit this newly-generated URL (i.e. www.messageboard.com/msgboard/1.html)
which contains information and links to your site to Google (http://www.google.com/addurl.html)
for achieving good ranks in Google.
Note : Try targeting messageboards of
educational (.edu)/governmental (.gov) institutions since they usually have high
PRs and receive huge amount of traffic every day.
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