| and autolink that creates
a link to an online map from an address on a web page. Other features
include the translation of words on English language web pages to
another language, the highlighting of search terms, and the great
favorite of those who don’t use them for marketing – a pop-up blocker.
Affiliate sites need to consider how their visitors may use their site
differently if they have loaded the toolbar. For instance, should you
have more information and product direct links so visitors will only be
one back click away from your site? It’s also incentive to do better in
the Google search engine, because a feature called Page Rank Display
tells the visitor how Google ranks the importance of the page they’re on
– your site!
A feature of the Toolbar that may make sense for affiliate site
visitors is autofill. To use this feature, the site visitor enters all
his contact and credit card information into a password protected area
only once, and uses the autofill to populate shopping cards of online
merchants. And the SpellCheck feature of the Toolbar finds and corrects
spelling mistakes whenever the user types into web forms, including
discussion forums. Suggesting it to your bloggers would be a way
increase readability!
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