Honest Sincere Passion
It's really not enough to hate your day
job or your boss or your traffic commute. You must have the
personal drive to put your talents and expertise to work for you! There
must be an inner passion that pushes you to success and gives you the
patience to keep on truckin', so to speak and not give up.
Creating your own business means you
must be willing to make sacrifices for the greater good. Nothing
worthwhile was achieved without time and sacrifice and you must be
prepared to recognize that.
A common reason why people end up back
at their day jobs giving up the goal of business ownership is that the
sacrifice was too great. Starting a business was too much work, took too
much time and left too little money for fun. Those things cannot stand
in your way. If they do then keep up the day job, it's easier.
To do business on the web you must
begin with a website. This is your shop window, it's your
introduction to the world. It tells people who you are, what you are
about and what you have to offer
Your website should be simple and make
a positive impression. It should be easy to understand and navigate. Use
appealing colours and fonts. Don't use a lot of flashy graphics or
Make ordering off your site as simple
and easy to understand as possible. Be obvious about all product and
shipping costs. Highlight the benefits to your readers and display a
call to action.
Develop content that compels your
viewers to buy. Learn to appeal to their emotions. Making more money,
saving time, losing weight or making tasks easier all encourage
readership and sales. It really doesn't matter what you are selling as
long at it can convey how it will help your viewers and is targeting the
Understand who your readers are and
what they would most be interested in reading. Find out what their key
interest are and choose content that addresses those interests.
You must get your website and sales
offers in front of the people most interested in your product or
service. Pay per click advertising is the ideal way to reach your
target audience. If you do classified advertising select only
publications that are associated with your topic. If you sell weight
loss products you don't want to advertise in a real estate publication.
Opt-in Email List
It's imperative that you obtain an
opt-in email list that you can communicate with on a consistent basis.
It's common knowledge that viewers need at least an average of seven
exposures to a product before they buy. Getting your product in front of
your viewers on a regular basis means increased revenue for you. It also
allows you to make special offers, provide useful information and build
Develop Trust and Credibility
This is key to obtaining sales and
repeat visitors. Your viewers must feel that you are trustworthy and
know what you are talking about. Product reviews are a great way of
developing trust. If you've developed a website for example, write about
your experiences and what you recommend. Write reviews on e-books
you've read or tools you have used. When doing so be sure to highlight
the negatives as well as the positive.
Always include an 'about me' page. Be
honest about how your started your business and how you ended up where
you are today. Share your feelings and emotions. If you don't recommend
something be sure to explain why not.
Offer something free on your site
develops trust as well. ebooks make great free tools. Offer free
coupons if you have them. Create a sense of offering. Express that your
website is there to help and educate your readers. Don't ever place
emphasis on yourself. Be empathetic to your viewers by putting yourself
in their shoes and understand their needs.
Your viewers need to be reassured that their privacy is your utmost
concern. Don't ever sell or share anyone's email address. If you collect
IP addresses explain what you use them for. If you collect email
addresses assure your readers that they may opt-out at any time.
Invite your readers to communicate with
you by also including your email, your business name, address and phone.
Superb Product Delivery
Nothing turns a visitor away faster
than confusion in the ordering process. Keep your order process easy and
simple. Be up front about all costs including shipping costs.
If you state a product will be
delivered within seven to ten days try to get it to them in five. People
love it when you can beat their expectations.
Follow up with a client after delivery.
Make sure they've received their product and if there is anything
further you can do for them.