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But do them incorrectly or choose the wrong
methods and all you’ll really end up doing is increasing your frustration, not
your traffic or your sales.
I remember back when I started my first
business (not online) it seemed like almost everyday someone was willing to
offer me a great deal to advertise my business. Of course with all these
different resources out there some of them had to be more effective than others.
The only problem was ………. HOW Do I Tell Which Ones? I had limited resources and
certainly couldn’t afford to give them all a try, unless I just wanted to cross
my fingers and hope they worked so I wouldn’t go out of business!
Thankfully, today’s online world provides home
business owners with a variety of different marketing techniques, and each can
be as profitable as the next. As a business owner you simply have to decide what
you are willing to invest in your business, and which will have the best return
on your investment
Let’s run through a few of the most popular
types.
Paid Banner (CPM + CPC) and Paid Text-
Banner ads you can pay for as CPC(cost per
click) or CPM(cost per every thousand times banner is displayed) usually placed
in a high traffic area on a site that causes visitors of that site to see it and
visit your site.
Paid Text advertising is similar only the ad is
in the form of a text link usually off to the sides (or at the top in search
engines like Yahoo! And Google) If you are going to use this kind of advertising
make sure you pick the sites you place your ads on carefully (popular sites will
be expensive but you should get more clicks and smaller sites will be cheaper,
but often with little or no results)
E-mail lists –
Programs or services that will get your link
out to many different internet users. These can be good if you have a very
widely used type of product. The negative to these lists is that with new e-mail
features often these types of messages get marked as spam and are disregarded by
the intended recipient.
Free Traffic Generators –
Traffic generators like Traffic Swarm can be a
great way of just getting people to go to your site. There are some that you can
pay for that will guarantee you a certain number of visitors for a set price.
Problem is that most of the people that are now visiting your site aren’t really
interested in your product or service. You might get one or two sales from
extremely impulsive buyers but the rest only visit to earn credits or something
of the sort from the home site. If you’re going to rely on this type of
advertising make sure your visitor/buyer ratio is already high for your site.
Link Exchange –
This is by far the best way of driving quality
traffic to your site…… if you do it right! Before you even THINK about trying to
exchange links with other sites there’s a few things you should know…..
1. Download the Google toolbar – This way you
will be able to tell the page rank of any pages you want to exchange links with
(higher the PR the higher in the search ranking which means more traffic)
2. Exchange links with only pages of PR 4 or
higher. It will help your page more by having a few PR4+ pages linking to you
than 10000 pages with no page rank.
3. Build your content FIRST! Don’t expect E-Bay
to display your link just because you asked them nicely! Webmasters want to know
they are linking to a quality site with a good amount of substance. Focus on
building your site before you ask people to link to it.
4. Try to exchange links with other sites that
have the same key words as yours. Ie: There’s no reason to exchange links with a
flower web site if you sell telephone service
The only thing this type of advertising will
cost you is a little effort. The greatest part of it is that the people that
visit your site are people that are actually interested in your product or
service, not just people stopping by to earn credits…… and you don’t pay a cent.
There are many books and sites on the web that can give you more details on how
to effectively exchange links to your benefit.
Hopefully these tips have helped you narrow
down the best type of advertising for your site. The one thing that hasn’t
changed in the transition from regular to internet marketing is that you never
really know what will work best for you until you try. Don’t be afraid to get
your feet wet and see what you like!
GOOD LUCK!
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