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But do them incorrectly or choose the
wrong methods and all you’ll really end up doing is increasing your
frustration, not your traffic or your sales.
I remember back when I started my first
business (not online) it seemed like almost everyday someone was willing
to offer me a great deal to advertise my business. Of course with all
these different resources out there some of them had to be more
effective than others. The only problem was ………. HOW Do I Tell Which
Ones? I had limited resources and certainly couldn’t afford to give them
all a try, unless I just wanted to cross my fingers and hope they worked
so I wouldn’t go out of business!
Thankfully, today’s online world
provides home business owners with a variety of different marketing
techniques, and each can be as profitable as the next. As a business
owner you simply have to decide what you are willing to invest in your
business, and which will have the best return on your investment
Let’s run through a few of the most
popular types.
Paid Banner (CPM + CPC) and
Paid Text-
Banner ads you can pay for as CPC(cost
per click) or CPM(cost per every thousand times banner is displayed)
usually placed in a high traffic area on a site that causes visitors of
that site to see it and visit your site.
Paid Text advertising is similar only
the ad is in the form of a text link usually off to the sides (or at the
top in search engines like Yahoo! And Google) If you are going to use
this kind of advertising make sure you pick the sites you place your ads
on carefully (popular sites will be expensive but you should get more
clicks and smaller sites will be cheaper, but often with little or no
results)
E-mail lists –
Programs or services that will get your
link out to many different internet users. These can be good if you have
a very widely used type of product. The negative to these lists is that
with new e-mail features often these types of messages get marked as
spam and are disregarded by the intended recipient.
Free Traffic Generators –
Traffic generators like Traffic Swarm
can be a great way of just getting people to go to your site. There are
some that you can pay for that will guarantee you a certain number of
visitors for a set price. Problem is that most of the people that are
now visiting your site aren’t really interested in your product or
service. You might get one or two sales from extremely impulsive buyers
but the rest only visit to earn credits or something of the sort from
the home site. If you’re going to rely on this type of advertising make
sure your visitor/buyer ratio is already high for your site.
Link Exchange –
This is by far the best way of driving
quality traffic to your site…… if you do it right! Before you even THINK
about trying to exchange links with other sites there’s a few things you
should know…..
1. Download the Google toolbar – This
way you will be able to tell the page rank of any pages you want to
exchange links with (higher the PR the higher in the search ranking
which means more traffic)
2. Exchange links with only pages of PR
4 or higher. It will help your page more by having a few PR4+ pages
linking to you than 10000 pages with no page rank.
3. Build your content FIRST! Don’t
expect E-Bay to display your link just because you asked them nicely!
Webmasters want to know they are linking to a quality site with a good
amount of substance. Focus on building your site before you ask people
to link to it.
4. Try to exchange links with other
sites that have the same key words as yours. Ie: There’s no reason to
exchange links with a flower web site if you sell telephone service
The only thing this type of advertising
will cost you is a little effort. The greatest part of it is that the
people that visit your site are people that are actually interested in
your product or service, not just people stopping by to earn credits……
and you don’t pay a cent. There are many books and sites on the web that
can give you more details on how to effectively exchange links to your
benefit.
Hopefully these tips have helped you
narrow down the best type of advertising for your site. The one thing
that hasn’t changed in the transition from regular to internet marketing
is that you never really know what will work best for you until you try.
Don’t be afraid to get your feet wet and see what you like!
GOOD LUCK!
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