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Selling your products and services to online shoppers is the main, but not the
only way to earn revenue from your website. You need to position your website so
that it earns maximum revenue. You need to identify and setup additional sources
of income like Ad Networks, Affiliate Programs, Selling Advertising Space on
your website etc. In fact, the business models of some websites leave the
revenue-earning part to these 'additional sources'. For example, content sites
make money by selling advertising privately or through ad networks. All these
additional income sources as well as tips of increasing your product sales are
discussed in detail in the topics that follow.
1. Google Adsense
Monetize Your Website with Google's Adsense program for Publishers. Google
Adsense is a program launched by Google - a leading search engine, for
publishers, i.e. website owners. Non U.S. publishers are also accepted for the
program. To start using Adsense, go to https://www.google.com/adsense/ and sign
up.
2. Advertising Networks
Join an Advertising Network to Sell Ad Space Inventory on Your Website. An
Advertising network serves advertisers as well as website publishers. It
represents individual websites who wish to buy or sell advertising.
To earn advertising revenue from your website, you must join an ad network.
An Ad Network will immediately start serving ads on your website and you will
receive monthly earnings. Ad networks are either CPM, i.e., they pay you for the
number of times their ads are viewed irrespective of clicks or CPC i.e., you are
paid only when a banner is clicked upon.
Some top level advertising networks are http://www.fastclick.com and http://www.casalemedia.com
3. Selling Private Advertising
Earn Income by Selling Advertising on Your Own to Private Buyers. Set up a
page with details for advertisers so that interested visitors know your ad
rates, visitor info and contact details. Use unsold ad space to display your own
'specials' ads or display ads from an ad network.
4. Affiliate Programs
Become an Affiliate and Earn Money by Recommending Others' Products. Choose
an affiliate program and add links that go with your website content in
prominent places. Promote your affiliate links as you would promote your own
products and you will soon see good results. Some good affiliate programs are
http://www.amazon.com and http://www.linkshare.com
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