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Selling your products and services to
online shoppers is the main, but not the only way to earn revenue from
your website. You need to position your website so that it earns maximum
revenue. You need to identify and setup additional sources of income
like Ad Networks, Affiliate Programs, Selling Advertising Space on your
website etc. In fact, the business models of some websites leave the
revenue-earning part to these 'additional sources'. For example, content
sites make money by selling advertising privately or through ad
networks. All these additional income sources as well as tips of
increasing your product sales are discussed in detail in the topics that
follow. 1. Google Adsense
Monetize Your Website with Google's
Adsense program for Publishers. Google Adsense is a program launched by
Google - a leading search engine, for publishers, i.e. website owners.
Non U.S. publishers are also accepted for the program. To start using
Adsense, go to https://www.google.com/adsense/ and sign up.
2. Advertising Networks
Join an Advertising Network to Sell Ad
Space Inventory on Your Website. An Advertising network serves
advertisers as well as website publishers. It represents individual
websites who wish to buy or sell advertising.
To earn advertising revenue from your
website, you must join an ad network. An Ad Network will immediately
start serving ads on your website and you will receive monthly earnings.
Ad networks are either CPM, i.e., they pay you for the number of times
their ads are viewed irrespective of clicks or CPC i.e., you are paid
only when a banner is clicked upon.
Some top level advertising networks are
http://www.fastclick.com and http://www.casalemedia.com
3. Selling Private Advertising
Earn Income by Selling Advertising on
Your Own to Private Buyers. Set up a page with details for advertisers
so that interested visitors know your ad rates, visitor info and contact
details. Use unsold ad space to display your own 'specials' ads or
display ads from an ad network.
4. Affiliate Programs
Become an Affiliate and Earn Money by
Recommending Others' Products. Choose an affiliate program and add links
that go with your website content in prominent places. Promote your
affiliate links as you would promote your own products and you will soon
see good results. Some good affiliate programs are http://www.amazon.com
and http://www.linkshare.com
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