I know the constant assault of ads and all
the new technology must be intimidating; some of it is still
intimidates me! That's why I've decided to write the present article and
make it as simple for a Newbie to understand the basics of Internet
Marketing. Please follow me as I give you a guided tour.
The first thing you should do, is
Don't purchase anything, at all! The
previous sentence is so important because the pressure to buy all the
assorted plans and schemes is so great. Look at it this way: Since you
just got here, how in the world are you gonna know what to buy for your
first step onto Net marketing?
Give yourself some time to get to know
the Web, join many of the good forums and newsletters available. Discuss
items that will help elevate your general knowledge of the Web and
Internet Marketing, in particular. After a few months things will start
to sink in and you'll be mere Internet savvy!
While going to the forums and gaining
experience, keep these questions twirling around in the back of your
What kind of Internet business would
make me happy?
What activity have I seen on the Web
that I would love to do or be a part of?
Think about it for as long as what it
takes and start coming up with a general business vision or
inspiration. Don't think you need understand all the small details or
particulars of the technology. All you need is a guiding vision
and principle that will sustain you through the good and bad times.
Once you feel up par with many of the
concepts talked about at the forums and you start getting the itch to
jump in with both guns blazing, consider these very basic items:
1- You are going to need your own
website! Don't get a free website because you want to establish your own
identity. Furthermore, they don't offer any services for a true business
website. This point is very important because your website isn't just a
container that holds products you sell. Your website is your
FIRST PRODUCT !!!
2- The thing you really need to fill
your website with is:
---- CONTENT! -----
It is provided mainly by the written
word coupled with images and audio. You are going to do a bunch of
writing. The source of content ideas is limited only by your
imagination. If you need help with it, farm it out.
3- OK, so you've got a website filled
with content, how do you let the rest of the Web know you're open for
business? Answer: PROMOTION! You must live with the constant idea
of promoting your website. It's done mostly through writing. Post
articles at the forums with a link in your resources box. Offer your
website to the Search Engines and directories. Write small informative
booklets with links back to your website and give them away for fr'ee
(BTW, that's called "viral marketing")
Hot Tip: When creating a user name at
the forums, use your company name! I received that tip today from Mike
Merz, owner of http://im4newbies.com
In closing I'm going to say the number
of ideas presented within this article are just a few to let you know
your own Web business is a viable idea! The ways to get visitors to your
website are limitless. If you have vision, focus and determination you
will succeed in Web Marketing.