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I know the constant assault of ads and all the new
technology must be intimidating; some of it is still intimidates me! That's why
I've decided to write the present article and make it as simple for a Newbie to
understand the basics of Internet Marketing. Please follow me as I give you a
guided tour.
The first thing you should do, is this:
Don't purchase anything, at all! The previous
sentence is so important because the pressure to buy all the assorted plans and
schemes is so great. Look at it this way: Since you just got here, how in the
world are you gonna know what to buy for your first step onto Net marketing?
Give yourself some time to get to know the Web,
join many of the good forums and newsletters available. Discuss items that will
help elevate your general knowledge of the Web and Internet Marketing, in
particular. After a few months things will start to sink in and you'll be mere
Internet savvy!
While going to the forums and gaining
experience, keep these questions twirling around in the back of your mind:
What kind of Internet business would make me
happy?
What activity have I seen on the Web that I
would love to do or be a part of?
Think about it for as long as what it takes and
start coming up with a general business vision or inspiration. Don't think you
need understand all the small details or particulars of the technology. All you
need is a guiding vision and principle that will sustain you through the good
and bad times.
Once you feel up par with many of the concepts
talked about at the forums and you start getting the itch to jump in with both
guns blazing, consider these very basic items:
1- You are going to need your own website!
Don't get a free website because you want to establish your own identity.
Furthermore, they don't offer any services for a true business website. This
point is very important because your website isn't just a container that holds
products you sell. Your website is your FIRST PRODUCT !!!
2- The thing you really need to fill your
website with is:
---- CONTENT! -----
It is provided mainly by the written word
coupled with images and audio. You are going to do a bunch of writing. The
source of content ideas is limited only by your imagination. If you need help
with it, farm it out.
3- OK, so you've got a website filled with
content, how do you let the rest of the Web know you're open for business?
Answer: PROMOTION! You must live with the constant idea of promoting your
website. It's done mostly through writing. Post articles at the forums with a
link in your resources box. Offer your website to the Search Engines and
directories. Write small informative booklets with links back to your website
and give them away for fr'ee (BTW, that's called "viral marketing")
Hot Tip: When creating a user name at the
forums, use your company name! I received that tip today from Mike Merz, owner
of http://im4newbies.com
In closing I'm going to say the number of ideas
presented within this article are just a few to let you know your own Web
business is a viable idea! The ways to get visitors to your website are
limitless. If you have vision, focus and determination you will succeed in Web
Marketing.
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