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Deadly Mistake #1:
Not Addressing Your Target Market
This is essential in every aspect of
your business promotion, it is reflected in your ads, your advertising
techniques, your website's copy, your follow-up, etc.
If your ads are NOT addressing your target
market, you might get lots of traffic, but too few sales, because those who
click-through your ad did NOT have a clear idea what you're offering and whether
it answers their needs.
You might be telling yourself that lots of
traffic sounds a pretty good deal anyway...
No it's NOT...
Think of pay-per-click search engines, getting
lots of traffic from them means getting lots of clicks, which means you're
paying MORE. Providing that those clicks didn't come from your target market,
because your ad didn't convey a clear message about your offer, you're blowing
your money away!
This is true also for other kinds of
promotions. Would you publish an ad for your online business in a high traffic,
well-known website BUT doesn't relate to yours?
You are loosing lots of money by doing so!
Deadly Mistake #2:
No Killer Sales Copy
A very wide online marketers complaint: "I
have lots of traffic, but too few sales". So you use pay-per-click search
engines, you buy ads in ezines, which are two great ways to get targeted
traffic, but those who visit your website leave as fast as they come,
eventually, you're loosing money.
Most online businesses fall into one major
module - "The Killer Sales Copy Module". Your main page MUST contain a
killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big role in
your sales conversion ratio, it can make OR break your online business.
Deadly Mistake #3:
No Tracking
For ANY marketing campaign you'll ever run, you
MUST track how well your ads are pulling, or you're just "shooting in the dark"
hopping "it will work", losing time AND money.
By tracking you'll know how compelling your ads
or your sales copy are, which ezines or websites are worth your time and money
and which are NOT, etc.
Deadly Mistake #4:
No Follow-up
Those who reach your website, might not be
eager to buy from you immediately, for lots of reasons you can think of...
But once the time comes, your product should be
right in front of them. This can be done by following-up...
Grab your visitors' emails, build your mailing
list, and follow-up providing more information about your products, benefits,
incentives, and special offers. You'll also be able to sell other products to
existing customers (your backend market).
Deadly Mistake #5:
Not Analyzing Your Keywords
Knowing the right keywords, those that relate
to your target market, can make you a fortune...
Bidding on the right keywords in pay-per-click
search engines, can saves you lots of money. Instead of paying dollars (!) per
click you would be paying couple of cents.
Embedding the right keywords in your website's
content, your articles, reports, etc. can get you a higher search engines
ranking.
Deadly Mistake #6:
Not Utilizing The Real Power of Internet
The REAL power of the internet is...
"Automation".
Automation is a VERY important word. Utilizing
it, your business will work for YOU 24/7, you'll be able to follow-up with
customers, visitors, sell backend products and make more sales automatically!
Otherwise, you'll work VERY hard to make online.
To automate your business you need proper tools
like autoresponders, ad trackers, etc. These will allow you to put your online
business on auto-pilot.
So there you have it, avoid those online
marketing mistakes, apply those online marketing techniques, and make no mistake
about it, you'll be on a straight path to succeed online!
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