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Deadly Mistake #1:
Not Addressing Your Target Market
This is essential in every aspect
of your business promotion, it is reflected in your ads, your
advertising techniques, your website's copy, your follow-up, etc.
If your ads are NOT addressing your
target market, you might get lots of traffic, but too few sales, because
those who click-through your ad did NOT have a clear idea what you're
offering and whether it answers their needs.
You might be telling yourself that lots
of traffic sounds a pretty good deal anyway...
No it's NOT...
Think of pay-per-click search engines,
getting lots of traffic from them means getting lots of clicks, which
means you're paying MORE. Providing that those clicks didn't come from
your target market, because your ad didn't convey a clear message about
your offer, you're blowing your money away!
This is true also for other kinds of
promotions. Would you publish an ad for your online business in a high
traffic, well-known website BUT doesn't relate to yours?
You are loosing lots of money by
doing so!
Deadly Mistake #2:
No Killer Sales Copy
A very wide online marketers complaint:
"I have lots of traffic, but too few sales". So you use
pay-per-click search engines, you buy ads in ezines, which are two great
ways to get targeted traffic, but those who visit your website leave as
fast as they come, eventually, you're loosing money.
Most online businesses fall into one
major module - "The Killer Sales Copy Module". Your main page
MUST contain a killer sales copy that converts hits into actual SALES.
You website's sales copy plays a big
role in your sales conversion ratio, it can make OR break your online
business.
Deadly Mistake #3:
No Tracking
For ANY marketing campaign you'll ever
run, you MUST track how well your ads are pulling, or you're just
"shooting in the dark" hopping "it will work", losing time AND money.
By tracking you'll know how compelling
your ads or your sales copy are, which ezines or websites are worth your
time and money and which are NOT, etc.
Deadly Mistake #4:
No Follow-up
Those who reach your website, might not
be eager to buy from you immediately, for lots of reasons you can think
of...
But once the time comes, your product
should be right in front of them. This can be done by following-up...
Grab your visitors' emails, build your
mailing list, and follow-up providing more information about your
products, benefits, incentives, and special offers. You'll also be able
to sell other products to existing customers (your backend market).
Deadly Mistake #5:
Not Analyzing Your Keywords
Knowing the right keywords, those that
relate to your target market, can make you a fortune...
Bidding on the right keywords in
pay-per-click search engines, can saves you lots of money. Instead of
paying dollars (!) per click you would be paying couple of cents.
Embedding the right keywords in your
website's content, your articles, reports, etc. can get you a higher
search engines ranking.
Deadly Mistake #6:
Not Utilizing The Real Power of Internet
The REAL power of the internet is...
"Automation".
Automation is a VERY important word.
Utilizing it, your business will work for YOU 24/7, you'll be able to
follow-up with customers, visitors, sell backend products and make more
sales automatically! Otherwise, you'll work VERY hard to make online.
To automate your business you need
proper tools like autoresponders, ad trackers, etc. These will allow you
to put your online business on auto-pilot.
So there you have it, avoid those
online marketing mistakes, apply those online marketing techniques, and
make no mistake about it, you'll be on a straight path to succeed
online!
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