| The first step in your
keyword research is to identify keywords. Keyword identification is
about finding the keywords that your target group is using. You can
probably develop a few ideas very quickly. If you run a pet shop, you
may identify keywords such as: "dog food" and "cat food".
Step 2: Find Keywords
The second step in your keyword research is to find keywords what
people actually use and to organize your keywords by their popularity.
To find keywords and their popularities use the keyword search box
from Aleksika to learn the search behaviour of your audience. Find out
what they call things, how they identify subjects, how precisely or
broadly they generally search.
You can also get good keyword ideas from the top keywords collection
that contains the top 100.000 keywords of the year or the keyword
directory where you can find keywords organized by subject.
Step 3: Choose Keywords
Copy the relevant counts and phrases into a spreadsheet. After you've
examined all the individual phrases that could apply to your site, your
spreadsheet will contain every phrase of importance.
Next, sort the phrases by the "count" column. The resulting display
shows the relative importance of each phrase.
You will have to choose keyword phrases that are most relevant to
your Web site - two and three-words keyword phrases that best describe
your products and services. Many searchers enter one-word queries into
the search form but the chance of competing successfully for one-word
search engine keywords is fairly remote. The number of competing
websites is simple too high.
Instead of wasting your efforts then you choose keywords with
one-word, it is suggested that you concentrate on those keywords, which
are easily manageable.
You can read more about Keyword Research on Aleksika’s web site.
u2surf.net Website Design |
