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The first step in your keyword research is to identify keywords. Keyword
identification is about finding the keywords that your target group is using.
You can probably develop a few ideas very quickly. If you run a pet shop, you
may identify keywords such as: "dog food" and "cat food".
Step 2: Find Keywords
The second step in your keyword research is to find keywords what people
actually use and to organize your keywords by their popularity.
To find keywords and their popularities use the keyword search box from
Aleksika to learn the search behaviour of your audience. Find out what they call
things, how they identify subjects, how precisely or broadly they generally
search.
You can also get good keyword ideas from the top keywords collection that
contains the top 100.000 keywords of the year or the keyword directory where you
can find keywords organized by subject.
Step 3: Choose Keywords
Copy the relevant counts and phrases into a spreadsheet. After you've
examined all the individual phrases that could apply to your site, your
spreadsheet will contain every phrase of importance.
Next, sort the phrases by the "count" column. The resulting display shows the
relative importance of each phrase.
You will have to choose keyword phrases that are most relevant to your Web
site - two and three-words keyword phrases that best describe your products and
services. Many searchers enter one-word queries into the search form but the
chance of competing successfully for one-word search engine keywords is fairly
remote. The number of competing websites is simple too high.
Instead of wasting your efforts then you choose keywords with one-word, it is
suggested that you concentrate on those keywords, which are easily manageable.
You can read more about Keyword Research on Aleksika’s web site.
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