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They are not REALLY
profiting the way they might if they took a little different approach. The
solutions that business owners need to really make a difference in the bottom
line, require more than just bringing volumes of traffic to a site. You need
targeted traffic mixed with a web strategy to compel response.
Then another group that
seems to be doing well at first but the truth is they are making lots of
promises and sales but they are not able to hang on to clients very long because
they are not delivering long term results.
Many of my SEO clients
have been with me 5 years plus. (I am still taking on new ones too.)
Let's talk about the
benefits of SEO to you as a search engine marketer, then we'll give you 5 ways
to profit:
Here are just a few
legitimate benefits of offering SEO services to your clients.
--Increase your sales
There's no telling how many sales you can make when you not only can talk the
talk but you can walk the walk and REALLY deliver results. Prospects can sense
there is something different about you and your services. You are known as the
one who fixes up Web sites that don't work.
--Increase your repeat
business I learned that just because someone buys a web site, it does not
mean that they are happy with it. But if you can turn that Web site around and
make it work, then that same client may even BUY a second or a third Web site,
not to mention, buy various promotional services. All they need to see is, that
what you do… really does work!
--Increase your
referral business What can I say, but word gets around quick! Business
owners talk to other business owners and every time you help someone out and
make them successful on the net, it's like they tell everyone else they know.
Referral business is wonderful!
--Increase your
credibility With the right training and talent, your client comes to think
of you as simply brilliant. This is not because you are REALLY brilliant, but
you just look after your client's business as if it were your own. If your
client insists that they have the best web marketer and SEO on the planet, why
burst their bubble? You make them prosper and they make you prosper.
--Increase your
confidence There is a difference your client notices in you...right down to
your body language and that inner knowing that if I've gotten other folks
awesome results last week, I can do it again no problem this week.
--Increase your
authority I can not say enough about solid communication and managing
client's expectations honestly.
--Build Client loyalty
Let the competitor just try and steal your clients with false promises or tricky
claims. You've done a great job of educating your client and making them web
wise. Now these things are quite profitable sounding but honestly, they are
really just fringe benefits. Lets move on to talk about real profit options.
5 Ways to Profit from SEO:
Here's how it starts~
1. Stop focusing on
sales and start focusing on your clients success!
There are so many
"webmasters", web designers, graphic artists in this business. Does it not just
scare you a little bit? Don't we have to enter into competition with other web
developers and does it not become a rat race?
Start
focusing on your client's success.
Do all that you can do to
make them successful. Pour all of your talents into making their projects work.
So many folks I talk to can never stop thinking about where they will make their
next sale instead of delivering results to the clients they ALREADY have and in
so doing, you establish lifetime residuals.
Make your client
successful and they will literally become part of YOUR sales team.
2. If you're not up to
speed, you better catch up fast. A difference in your performance is a
difference in your profits!
If you are not up to
speed on solid SEO marketing techniques and methods, start learning now. Take a
course or study at a live workshop, but however you do it, get your SEO skills
up to speed so you can really help people. If you can show them a strategy that
really puts dollars in their pocket, they'll put dollars in YOUR pocket!
3. How's your batting
average? How about profit sharing?
If your skills are medium
to above average, why not share in the profits yourself. I am referring to
offering someone a vertical contract. This would be a deal where you own part of
the company in return for making it successful with your SEO skills. Don't brush
this off. There are some exceptional deals to be had if you start thinking
laterally.
4. Don't forget your
community and charitable work.
When's the last time you
helped promoting a charitable work at NO cost. Build a site and promote it for
the Literacy counsel or the Easter Seals Society or your Local Rotary Group or
your Chamber of Commerce. Don't forget that this work will often open unusual
and even surprising doors. Help make others successful and you will not fail.
Many important leaders within your local community will be serving on these
committees right next to you! A great way to network and meet new people and
help the cause.
5. Watch the latest
SEO trends and position yourself to take advantage.
The study and practice of
SEO has been very good to me. Five years ago, I never dreamed that my study of
Optimization would lead to the Internet lifestyle. I look after my clients well
and sometimes go a little beyond what some might do in the call of duty. I have
clients that pay me well for my services and demonstrate that they care about my
business. As a result of the work I have done, I have enjoyed wonderful repeat
business and client loyalty. Referral business is the best type of business
going because it does not really involve a lot of preparation or hard work. You
know that when you arrive, that they really want YOU to do the job because of
your track record. It's wonderful business.
I could write a lot more
but I hope you get the picture. If you have not been enjoying good profits, a
rewarding lifestyle and being appreciated by your clients your need a plan of
action.
SUGGESTIONS:
1. You MUST be able to
"deliver" and really make a difference. Do whatever it takes to get your SEO
skills and lateral thinking skills up to speed.
2. Run a balanced
business. Are you charging for what your services are worth?
There are some folks who
charge steeply and don't know how to get the results. For gosh sakes, if you're
good at what you do, make sure you are charging well for your services. You
DESERVE fair reward if your considerable skills are helping other business
owners to prosper. (some people are afraid to charge for their work)
Note: The ones that
charge steeply but DON'T deliver may make a few dollars initially, but they
won't enjoy the customer loyalty, the referral business, repeat business that
you do and they won't have a "customer for life" like you will.
3. Don't forget to
recognize and be thankful for the progress you've already made. Be sure to
benchmark your victories but even more important, celebrate your CLIENT'S
VICTORIES too! After all, you helped bring them about.
4. Give something back to
your community (with gladness). Look for opportunities to help others who
genuinely need help and avoid those who are only after your talents to exploit
them. (Trust me, when your SEO talents and success stories increase, you'll have
strangers coming out of the woodwork to take you to dinner and pick your brain).
Proceed with wisdom.
5. You must be willing to
change and take action! Performing the way you perform now has delivered a
certain result. So if your happy with that result, carry on exactly the same way
and you should get very similar results. If you are not happy with your results
now, then you must change the way you do things.
Same action = same result
Different action = new
results
Are you looking for new
results?
Is it a time for a change
of action?
Here’s wishing you the
ultimate success
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