|
The best way to achieve high rankings today is by
getting a significant amount of inbound links from quality pages related
to your site's topic, with your keywords in the anchor text.
Link exchanges and reciprocal linking are
slowly becoming a thing of the past as this technique has been abused, and
search engines have increased their capabilities to detect it. There is strong
evidence that search engines give more weight to one-way links (like links from
directories or links to your page from the body of articles).
The recent support of the 'no-follow' tag in
blog comments by the major search engines has closed yet another loophole:
webmasters that used to plant links in blog comment fields (practice known as
blog comment spam) now find that those links are not followed or counted by the
search engines.
Other way search engines are penalizing
unnatural or manipulative linking patterns is by checking the Class C IP
Address of the page where the link originates. What this basically means is
that search engines give more value to links from pages hosted in a different
server. If you have a network of sites linked to each other, and they're all
hosted with the same company, the search engines will get a hint that the pages
are somehow related and will discount the value of those links.
Search engines are also becoming good at
detecting the speed at which a site acquires links. If you just launched a site
and it suddenly shows a large amount of high page rank pages pointing to it, the
search engines will assume that you are relying heavily on link buying or link
renting, and will not give your page full credit for those links.
These are just a few tips that underscore how
dangerous it is to rely on outdated information when it comes to search
engine optimization. Whether you engage in SEO for business or just as a
hobby, it is always a good idea to visit search engine forums and blogs
regularly, or to subscribe to a few good SEO ezines or newsfeeds, so that you
are always up to date.
|
