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It’s not a secret that context ads are an
excellent way to get additional income from your site. Google AdSence
and Yahoo are current leaders in this market and pay fairly high amounts
per click. But is there a way to get more for the leads generated from
your site than just a few cents (in most cases)? Yes, there is but it’s
not for everyone! So, let’s take
a look at couple scenarios that will hopefully help you determine what
type of context ads you should use:
1. If you have an informational site with nothing to sell or a site you
are using to attract certain type of visitors than Google AdSence or
Yahoo Ads are for you. They require minimum involvement from you to get
them running and are not competing with what you have to offer.
2. If your website used to sell any type of product, be it an
informational or some hard goods you have to be very careful placing
above mentioned ads on your site. There is a very good chance that
competing products will be displayed there and instead of getting your
product sold – you loosing customer when they click on one of the ads.
What about sites that are not accepted into programs mentioned above due
to their targeting to a very specific customer niche? If this sounds
like you – than you should read this article.
First and foremost let me explain my
idea of why AdSence or Yahoo ads could be damaging to your online
business.
You have build your site, worked
hard to make it Search Engine Optimized, add a content targeting you
customer base, perhaps even use one of the PPC services to get those
customers to your pages, where you present your sales campaign with a
full force. You rightfully expect results, since you worked so hard,
doesn’t matter what type of results: be it a product sale, newsletter
sign-up, paid membership or any other form. You get the idea. Now let’s
look at visitors that come to your page. For the sake of simplicity I
will split them into 3 distinct categories:
1. Directly targeted customer. He has come to your site in search
of exact information or service you have to offer. How he got there is
not important and I leave it up to your imagination. This one is almost
guaranteed to become your customer as long as he found what he needed.
Not likely to be distracted, although it could happen.
2. An accidental visitor. He got to your site by pure chance,
click on search engine or any other means. What you have to offer
doesn’t interest him and he is just glancing. If you are extremely good
marketer – you might be able to convert him into customer but chance are
that 99 out of hundred will simply leave your site. I’m not even going
to waste my time on this group.
3. A searching customer. He has come to your site searching for
something that falls into same category as what you are offering but he
is looking. He likes what he sees on your site but due to his nature he
is not sure … he feels that your carefully crafted sales pitch is
getting to him … he is almost ready to take the action you want him to …
and at same time he feels been sold and just looking for ANY way
(excuse) to get away from it. Here comes into play contextual ads from
one of the services mentioned above that in most cases will offer an ad
from you direct competitor. He sees it and decides to investigate,
clicks on ad and he is gone from your site! You might have gotten a few
cents or dollars but you just lost a customer.
I hope you are happy with results and satisfied with a small chunk of
change you just got from that ad!
There is a way to fix that situation!
People will always click on ads and you cannot stop it short of not
having any on your site! How about another option: still use ads that
present information to same category of people that visit your site but
are not competing with your offer? And how about getting a 40-75% of
profits from each sale generated by these ads?
Here is what I use on couple of my
niche sites. It requires some basic technical knowledge and ClickBank
account. If you don’t have one just go and register – it’s free. Once
you complete registration you have the ability to sell affiliate
products from ClickBank market place and get the commissions from each
sale. Average commission is about 50%. Only we will do the sales
intelligently and have them displayed in form of context ads on your
site. I offer a quick review of couple scripts that could be easily
installed on your site and get you the profits you deserve:
1. CBQuickAds. Script is free to
download and extremely easy to use. Once installed all you have to do is
specify your click bank account and a category of CB market place to be
displayed on your site. It will automatically pull current available
products and show them on your site. You can control what products are
displayed by using variable to make sure that your competition is not
shown, although it’s not guaranteed.
Pluses: Easy to install and setup. Fully automated solution.
Minuses: You can’t control what exactly is shown. Only supports
text ads.
Author of the script offers a “pay for” solution that creates a
directory from CB market place but its not what we need and who wants to
pay when you can have something fro free.
2. Ads-Rotator. Script is very
easy to install and use. Comes with a list of ads from CB market place
ready to use, just replace the account with yours and start generating
sales. Has an admin interface through which you can ad or remove any ads
or affiliate links and not just ClickBank. Gives you an option to use
horizontal or vertical ads. Supports any type of ads be it a text ads or
a banner rotators.
Pluses: Easy to install and setup. Can be used as advertisement
solution for your entire site. Has an easy to use admin interface with
reporting of number of clicks generated by each ad. You have full
control of what ads are displayed.
Minuses: Not fully automated. Not free.
This is a solution I use myself and highly recommend to anyone.
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