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Some book publishers have started offering online
trailers, with a preview of the book, at their Web sites. For an example, see
http://www.smalldogspress.com/ Book trailers are usually Flash movies that may
combine author comments with visuals and music. They are often similar to the
movie trailers you see for coming attractions.
Viral marketing is usually spread via email, and
it may be contained in an email. For example, a clever "Top Ten" list, a
touching story or a funny photo will be forwarded from person to person.
How can you put this to work for you? Look for
something you can offer that people will pass along to their friends. It should
not be a purely commercial message, it must also include utility, information or
entertainment to interest people enough to forward it to their friends.
Send your viral message to your mailing list,
and encourage them to pass it along to the people they know.
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