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Some book publishers have started offering
online trailers, with a preview of the book, at their Web sites. For an
example, see http://www.smalldogspress.com/ Book trailers are usually
Flash movies that may combine author comments with visuals and music.
They are often similar to the movie trailers you see for coming
attractions. Viral marketing is
usually spread via email, and it may be contained in an email. For
example, a clever "Top Ten" list, a touching story or a funny photo will
be forwarded from person to person.
How can you put this to work for you?
Look for something you can offer that people will pass along to their
friends. It should not be a purely commercial message, it must also
include utility, information or entertainment to interest people enough
to forward it to their friends.
Send your viral message to your mailing
list, and encourage them to pass it along to the people they know.
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