Focus on the Offerings
Is something being offered? Make it
clear for people to see what is being offered. Give an eye catching call
to action for your offers. For example, if you’re a Real Estate Agent
offering, “Free CMA’s,” make it clear for people to see the offer. Use
font styles or colours to give the offers prominence over the rest of
the text. Give links to offers a focal point on the page. This can be
done by centring the offers or putting them on top of menus.
Keep your pages concise. Many search
engine optimization programs and professionals suggest keeping your
pages under 750 words. In my opinion, this is good for visitor
optimization as well. Focus your page on the topic at hand. As in the
example above, if someone clicks a link that reads, “Free CMA,” the next
page should be about free CMA’s. Don’t waste valuable space describing a
CMA. Give a concise explanation, and then a call to action.
Keep your pages fast
In addition to pages loading fast, they
should be fast at delivering information. Consider why people are
surfing the Internet. In my opinion, the internet is used for finding
and retrieving information. Because of this, pages need to be concise.
If I follow a link that says, “Available widgets,” that’s what I want to
see on the next page, front and centre I want to find the information I
am looking for quickly and easily.
Don’t overcrowd the sub-pages. While
your front page is bound to have a variety of topics and links, your
sub-pages should be concise. I often come across pages that focus on
several topics. In my opinion this is a bad technique. Make two pages
instead of one page with two topics. This helps establish fast
Use Headings for clear navigation
Headings are recognized by the search
engines and they provide clear navigation. Using headings will give
pages an outline format. This allows people who browse your pages to
quickly find the information that is relevant to their needs.
Heading tags in HTML start with H1 and
range through H6. In my opinion, you should only have one H1 tag on a
page. This tag should describe the overall premise of the entire page.
If there are multiple subheadings, use H2 tags. If there are additional
subheadings, use the H3 tags and so forth. You can also use text bolding
to call attention. Try to scatter your keywords throughout the headings
so search engines will know what the page focuses on, but keep it
Make it easy for people to read the
text on the Webpage. Designers often get the urge to make their websites
appear unique. Uniqueness is good, but hard to read text is bad. I
strongly urge the use of colours to make different aspects of a page
stand out. However, you should ensure that there is enough contrast to
make the text standout. Pages that are hard to read or pages that have
hidden text, loose credibility. This gives the impression of deception
and is overall frustrating. Unless your site uses an overwhelming amount
of Audio, make sure people can read the page.
Making your pages user friendly has
many significant benefits. Your pages should achieve their goal with a
limited amount of traffic. Surfers are more likely to bookmark the site.
This will establish a user base and generate a larger audience as time
progresses. Most importantly, other webmasters are more likely to put
links to your Website.