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Focus on the Offerings
Is something being offered? Make it clear for
people to see what is being offered. Give an eye catching call to action for
your offers. For example, if you’re a Real Estate Agent offering, “Free CMA’s,”
make it clear for people to see the offer. Use font styles or colours to give
the offers prominence over the rest of the text. Give links to offers a focal
point on the page. This can be done by centring the offers or putting them on
top of menus.
Keep your pages concise. Many search engine
optimization programs and professionals suggest keeping your pages under 750
words. In my opinion, this is good for visitor optimization as well. Focus your
page on the topic at hand. As in the example above, if someone clicks a link
that reads, “Free CMA,” the next page should be about free CMA’s. Don’t waste
valuable space describing a CMA. Give a concise explanation, and then a call to
action.
Keep your pages fast
In addition to pages loading fast, they should
be fast at delivering information. Consider why people are surfing the Internet.
In my opinion, the internet is used for finding and retrieving information.
Because of this, pages need to be concise. If I follow a link that says,
“Available widgets,” that’s what I want to see on the next page, front and
centre I want to find the information I am looking for quickly and easily.
Don’t overcrowd the sub-pages. While your front
page is bound to have a variety of topics and links, your sub-pages should be
concise. I often come across pages that focus on several topics. In my opinion
this is a bad technique. Make two pages instead of one page with two topics.
This helps establish fast information retrieval.
Use Headings for clear navigation
Headings are recognized by the search engines
and they provide clear navigation. Using headings will give pages an outline
format. This allows people who browse your pages to quickly find the information
that is relevant to their needs.
Heading tags in HTML start with H1 and range
through H6. In my opinion, you should only have one H1 tag on a page. This tag
should describe the overall premise of the entire page. If there are multiple
subheadings, use H2 tags. If there are additional subheadings, use the H3 tags
and so forth. You can also use text bolding to call attention. Try to scatter
your keywords throughout the headings so search engines will know what the page
focuses on, but keep it user-friendly.
Using colours
Make it easy for people to read the text on the
Webpage. Designers often get the urge to make their websites appear unique.
Uniqueness is good, but hard to read text is bad. I strongly urge the use of
colours to make different aspects of a page stand out. However, you should
ensure that there is enough contrast to make the text standout. Pages that are
hard to read or pages that have hidden text, loose credibility. This gives the
impression of deception and is overall frustrating. Unless your site uses an
overwhelming amount of Audio, make sure people can read the page.
Making your pages user friendly has many
significant benefits. Your pages should achieve their goal with a limited amount
of traffic. Surfers are more likely to bookmark the site. This will establish a
user base and generate a larger audience as time progresses. Most importantly,
other webmasters are more likely to put links to your Website.
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