There are several methods and they vary
from Search Engine to Search Engine. One aspect of Search Engine
Optimization relays heavily on the On page Optimization.
Onpage Optimization deals with the
placement of keywords on the page, the header tags, the appearance of
the keywords and the use of keywords in the meta and alt tags on the
page. Below are some tips on OnPage optimization that I have picked up
and used in my own web sites.
Step1: Select a page title that only
includes your keywords.
Step 2: Use Header Tags to emphasize
the keywords you have selected. Use your number 1 keyword in the {H1}
tag and secondary keywords in your {H2} header tags.
Step 3: Write solid content that
naturally includes your main and your secondary keywords throughout the
text. If possible use your first keyword as near the top of the content
and as close to the bottom of the content as possible.
Step 4: Once the content is complete
go through and randomly bold, italicize and underline the main and
secondary keywords.
Step 5: Be sure to use your keywords
in the alt tags of your images.
As a guide you might do a search for
you main keyword in Google. View the page and the source code of the
page to see what OnPage Optimization that webmaster did to get a top
rank.
While OnPage Optimization can be a
significant reason why your web site ranks well in the search engine
there are several other key factors like, page content, link
popularity, site indexing and competition.
Search Engine Optimization is an equal
opportunity marketing practice. If you are diligent you can create a
flood of prime targeted.
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