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Know the types of Ads you want and
suit your website best |
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Types of Website Advertising
By Lata Tokhi
Before you decide on placing advertisements on
other websites, go through the following information on the various types of
advertising. Mostly, all small to medium websites will clearly mention on a
separate page (dedicated to information on advertising) the different types of
advertising and advertising spots that they have to offer. Here are the most
commonly used types:
Banner Advertising |
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Banners are placed on various spots on the pages
of the website. Yours may be the only banner placed or it might be rotated in
the same spot along with other banners i.e. your banner will be shown to
alternate visitors or every 3rd, 4th or 5th visitor depending upon the number of
banners being rotated.
Banners will be different shapes and sizes depending upon the various spots
available for advertising.
Text Advertising
Your text link along with a description will be placed in particular spots. Text
links can be in the form of classified ads placed on a separate page reserved
for the purpose, as a listing in a shopping or resources directory, or as a
'featured or sponsored link' on a relevant page. For e.g. a text link for a
website selling flowers may be placed as a 'sponsored link' on a page containing
information about flowers, flower arrangements etc. There may also be other
forms of displaying text ads such as 'Featured Site of the Month' or 'Website in
Spotlight' etc.
Run of Site Advertising
Your banners or text ads will be placed on all pages of the website. Some
websites will even rotate 2-3 different banners (for your advertisement) to
break monotony.
Advertising on a Particular Page or Section
As opposed to run of site ads, your ad will only be placed on a particular page
or all pages on one particular section or channel. The content on websites is
usually categorized into various sections or channels. If you sell finance or
mortgage deals, the 'Money' or 'Finance' sections of websites will expose your
ad to your target audience. Similarly, if you sell home-decor products, the
'Home' or 'Family' type sections will give you best exposure.
Pop-Ups and Pop-Unders
Your website advertisement will pop-up in a new, usually smaller sized window
(browser). If the advertisement pops above the page of the website, it is called
a pop-up. If it pops behind the website, it is called a pop-under.
This form of advertising is flexible enough to accommodate graphical images,
real media animations as well as a complete HTML page as an ad. Since the entire
browser in which the ad will be displayed will be dedicated to your ad, you can
choose to display only a large graphic or even an entire HTML page.
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About The Author
Lata Tokhi is a successful website publisher with
a network of popular websites. She shares her internet success secrets with you
at http://www.MomTycoons.com
Visit some of her other popular websites at http://www.DotComWomen.com, a Home &
Lifestyle website and an online community and http://www.Celebrating-Christmas.com,
a complete Holiday portal.
Article Source: http://EzineArticles.com/
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