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Know the types of Ads you
want and suit your website best |
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Types of Website
Advertising
By Lata Tokhi
Before you decide on placing
advertisements on other websites, go through the following information
on the various types of advertising. Mostly, all small to medium
websites will clearly mention on a separate page (dedicated to
information on advertising) the different types of advertising and
advertising spots that they have to offer. Here are the most commonly
used types:
Banner Advertising |
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Banners are placed on various spots on the
pages of the website. Yours may be the only banner placed or it might be
rotated in the same spot along with other banners i.e. your banner will
be shown to alternate visitors or every 3rd, 4th or 5th visitor
depending upon the number of banners being rotated.
Banners will be different shapes and sizes depending upon the various
spots available for advertising.
Text Advertising
Your text link along with a description will be placed in particular
spots. Text links can be in the form of classified ads placed on a
separate page reserved for the purpose, as a listing in a shopping or
resources directory, or as a 'featured or sponsored link' on a relevant
page. For e.g. a text link for a website selling flowers may be placed
as a 'sponsored link' on a page containing information about flowers,
flower arrangements etc. There may also be other forms of displaying
text ads such as 'Featured Site of the Month' or 'Website in Spotlight'
etc.
Run of Site Advertising
Your banners or text ads will be placed on all pages of the website.
Some websites will even rotate 2-3 different banners (for your
advertisement) to break monotony.
Advertising on a Particular Page or Section
As opposed to run of site ads, your ad will only be placed on a
particular page or all pages on one particular section or channel. The
content on websites is usually categorized into various sections or
channels. If you sell finance or mortgage deals, the 'Money' or
'Finance' sections of websites will expose your ad to your target
audience. Similarly, if you sell home-decor products, the 'Home' or
'Family' type sections will give you best exposure.
Pop-Ups and Pop-Unders
Your website advertisement will pop-up in a new, usually smaller sized
window (browser). If the advertisement pops above the page of the
website, it is called a pop-up. If it pops behind the website, it is
called a pop-under.
This form of advertising is flexible enough to accommodate graphical
images, real media animations as well as a complete HTML page as an ad.
Since the entire browser in which the ad will be displayed will be
dedicated to your ad, you can choose to display only a large graphic or
even an entire HTML page.
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About The Author
Lata Tokhi is a
successful website publisher with a network of popular websites. She
shares her internet success secrets with you at http://www.MomTycoons.com
Visit some of her other popular websites at http://www.DotComWomen.com,
a Home & Lifestyle website and an online community and http://www.Celebrating-Christmas.com,
a complete Holiday portal.
Article Source: http://EzineArticles.com/
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