| Every time you add a new
product, set up a joint venture with a new firm, start a new service,
send out a press release or make any change in your business terms and
policies, it should reflect on your website immediately. Keep your
website free of stale content. If you have posted on your index page a
special holiday discount for Christmas 2004 and are lazy to remove it
long after Christmas is over, your visitors might not place any orders
when they see the same discount being displayed in March 2005 thinking
that you are either out of that business or not prompt enough. Don't
give them such an idea. Always keep your website updated with fresh and
recent news.
Adding Fresh Content
Your website needs to have some informative and/or entertaining
content as well. For e.g. if you are a website designer, some really
useful articles for webmasters will certainly bring in more visitors.
But the articles will grow stale after some time. Visitors like to see
new and fresh content added every time they visit your website. So, keep
adding fresh content that will bring back your visitors again and again
to your website.
Adding content need not be done on a daily basis. You can choose to
add fresh content weekly or monthly or whenever you come across suitable
content. But make sure to this on a regular basis.
Managing Links
Add link exchanges as soon as you have approved if the websites are
worth linking to. Keep your 'Links' page organized and free of broken
links. Check all the links on your links page regularly to see if there
are any dead links (links that do not work) and also verify whether your
link partners are actually linking back to you.
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