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Every time you add a new product, set up a joint venture with a new firm, start
a new service, send out a press release or make any change in your business
terms and policies, it should reflect on your website immediately. Keep your
website free of stale content. If you have posted on your index page a special
holiday discount for Christmas 2004 and are lazy to remove it long after
Christmas is over, your visitors might not place any orders when they see the
same discount being displayed in March 2005 thinking that you are either out of
that business or not prompt enough. Don't give them such an idea. Always keep
your website updated with fresh and recent news.
Adding Fresh Content
Your website needs to have some informative and/or entertaining content as
well. For e.g. if you are a website designer, some really useful articles for
webmasters will certainly bring in more visitors. But the articles will grow
stale after some time. Visitors like to see new and fresh content added every
time they visit your website. So, keep adding fresh content that will bring back
your visitors again and again to your website.
Adding content need not be done on a daily basis. You can choose to add fresh
content weekly or monthly or whenever you come across suitable content. But make
sure to this on a regular basis.
Managing Links
Add link exchanges as soon as you have approved if the websites are worth
linking to. Keep your 'Links' page organized and free of broken links. Check all
the links on your links page regularly to see if there are any dead links (links
that do not work) and also verify whether your link partners are actually
linking back to you.
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