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4/10/05 in
the US means 10th April. In Australia, it means 4th Oct. Remember your
site is world-wide and needs to accommodate everyone.
RSS feeds, news headlines, new, dated
articles, competitions or offers with future expiry dates, are all ways
to make sure your visitors can see your site is up to date.
Check for Broken Links
Visitors will be turned off your site very quickly if links on your site
produce error messages.
The web is changing very fast, and you
cannot be responsible for websites that you have listed on your site.
But you are responsible for making sure your links all work, by
deleting/correcting any that don’t. There are numerous tools available
online that will check a web site for broken links, very quickly and
easily.
Check to Ensure Images Are
Displayed Properly
Use Alt Tags behind your images, in case the picture doesn’t load
correctly. The Alt tag will display and the user still knows what the
picture is about.
Add or Remove Components
If you have embarked on a program to improve your search engine
optimization, you will need to add new links. Launching a new product
will perhaps necessitate a new page, and changes to your shopping cart.
You may find a new affiliate product you wish to promote, or add flash
to your site. A marketing sales letter may need to be revised.
Changing The Appearance
You may want to change colours, or other aspects of your site.
Check That Your Site Remains
Online
This can be monitored 24hrs a day for you by website monitoring
companies. They can issue a report with how much downtime your site has
experienced in the last week. The only thing you can do if the downtime
is greater than 1 or 2% (ie its uptime is 98 – 99%) is to contact your
web host to find out why. If they cannot rectify the problem, consider
changing your web host.
Use Your Statistics
A lot of information can be recorded about your website visitors, to
help with your marketing and advertising. These statistics can show
their country, exactly which pages they visited, which keywords they
used to get there and more.
Back Up Your Site
Making a back-up copy of your website is a good idea. You could also
copy and paste the content, with links, into a document and store that.
If something goes wrong, you can rebuild your site fairly quickly.
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