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4/10/05 in the US means 10th April. In Australia,
it means 4th Oct. Remember your site is world-wide and needs to accommodate
everyone. RSS feeds, news headlines, new,
dated articles, competitions or offers with future expiry dates, are all ways to
make sure your visitors can see your site is up to date.
Check for Broken Links
Visitors will be turned off your site very quickly if links on your site produce
error messages.
The web is changing very fast, and you cannot
be responsible for websites that you have listed on your site. But you are
responsible for making sure your links all work, by deleting/correcting any that
don’t. There are numerous tools available online that will check a web site for
broken links, very quickly and easily.
Check to Ensure Images Are Displayed
Properly
Use Alt Tags behind your images, in case the picture doesn’t load correctly. The
Alt tag will display and the user still knows what the picture is about.
Add or Remove Components
If you have embarked on a program to improve your search engine optimization,
you will need to add new links. Launching a new product will perhaps necessitate
a new page, and changes to your shopping cart. You may find a new affiliate
product you wish to promote, or add flash to your site. A marketing sales letter
may need to be revised.
Changing The Appearance
You may want to change colours, or other aspects of your site.
Check That Your Site Remains Online
This can be monitored 24hrs a day for you by website monitoring companies. They
can issue a report with how much downtime your site has experienced in the last
week. The only thing you can do if the downtime is greater than 1 or 2% (ie its
uptime is 98 – 99%) is to contact your web host to find out why. If they cannot
rectify the problem, consider changing your web host.
Use Your Statistics
A lot of information can be recorded about your website visitors, to help with
your marketing and advertising. These statistics can show their country, exactly
which pages they visited, which keywords they used to get there and more.
Back Up Your Site
Making a back-up copy of your website is a good idea. You could also copy and
paste the content, with links, into a document and store that. If something goes
wrong, you can rebuild your site fairly quickly.
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