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Typically, a call for SEO comes after the
website is already up and running. The quoted price depends on the client's
needs, industry, positioning, etc. The price varies a lot, yet the cost of
optimisation is comparable to the cost of Web design.
Is it expensive? - You bet!
During the negotiations with the Web designers
the client gets an expectation of having a beautiful and functional site
developed for an X amount of dollars. The client is also getting a free hosting,
free search engines submissions and other freebies. That is why the price looks
reasonable.
Only at some later stage the client realises
that there is not enough traffic (and potential buyers) coming through the
website. Consultations with the Internet marketing gurus reveal that in addition
to the extra cost there is a need to restructure the content - copy. Why was it
not done during the Web design phase?
The answer is simple. Skill sets of Web
designers, graphic designers, programmers and Internet marketing people are
different. Each of the specialists focuses on a different aspect of the Web
site. Thus, when starting the search engine optimisation, we come across design
obstacles that take time - the client's - money to overcome.
Consider this: we discovered that the client’s
home page was overloaded with JScript and had only two sentences of actual
readable text. To rectify the situation,we suggested and created new home page
content (at least 250 words). We also asked the web designers to move the script
out into a separate file.
The client had to pay for all the above
services plus testing!
Wouldn't it be smarter (read: cheaper for the
client) to consider SEO issues during the Web design phase, rather than after?
Customers would be happier, the websites would
perform better...
Will the Web design firms have enough courage
to approach SEO at the initial stage?
We hope they will….
(From
www.internet-marketing-australia.com)
u2surf.net
Website Design
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