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Typically, a call for SEO comes after the
website is already up and running. The quoted price depends on the
client's needs, industry, positioning, etc. The price varies a lot, yet
the cost of optimisation is comparable to the cost of Web design.
Is it expensive? - You bet!
During the negotiations with the Web
designers the client gets an expectation of having a beautiful and
functional site developed for an X amount of dollars. The client is also
getting a free hosting, free search engines submissions and other
freebies. That is why the price looks reasonable.
Only at some later stage the client
realises that there is not enough traffic (and potential buyers) coming
through the website. Consultations with the Internet marketing gurus
reveal that in addition to the extra cost there is a need to restructure
the content - copy. Why was it not done during the Web design phase?
The answer is simple. Skill sets of Web
designers, graphic designers, programmers and Internet marketing people
are different. Each of the specialists focuses on a different aspect of
the Web site. Thus, when starting the search engine optimisation, we
come across design obstacles that take time - the client's - money to
overcome.
Consider this: we discovered that the
client’s home page was overloaded with JScript and had only two
sentences of actual readable text. To rectify the situation,we suggested
and created new home page content (at least 250 words). We also asked
the web designers to move the script out into a separate file.
The client had to pay for all the above
services plus testing!
Wouldn't it be smarter (read: cheaper
for the client) to consider SEO issues during the Web design phase,
rather than after?
Customers would be happier, the
websites would perform better...
Will the Web design firms have enough
courage to approach SEO at the initial stage?
We hope they will….
(From
www.internet-marketing-australia.com)
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