"Everyone else has got a filing cabinet so
I thought we'd better get one. I'm not very interested in cabinets
myself but people seem to think they get you more customers. It looks
quite neat though - I made sure my face is on the front of it."
Very good. How much business do you get
"Business? Oh I don't know - I haven't
even looked at it for a year or so. It's been a waste of money. We paid
a company to build it and it doesn't work."
Right, I see. Have you updated it
regularly and promoted it extensively?
"What? No - it went live and that was
it, nothing's happened. I thought the phone would be ringing off the
hook. Come and have a look at it anyway, it's over here in the corner -
So here they are:
5 Ways To Treat Your Website Like An
Employee And Make More Money As A Result
Treat your website like one of your
employees and it will start to behave like one.
1. Look after your employees - give
them the attention they deserve, pay them well and don't neglect their
2. Make sure your employees look the
part - first impressions count: scuffed shoes and scruffy clothes won't
bring in the business
3. Give them mobility - buy them a
company car so they can get out into the world and sell for you, they
won't sell much stuck in one place and not being found
4. Keep them informed - give them the
latest information on the focus of your company, new services, new sales
scripts, latest changes to the way you do business etc.
5. Introduce them to everyone - don't
let your employee feel like they're on the sidelines of your business,
separate to everyone else - they need to be a fully integrated part of
your business, not an after-thought bolted on at the last minute