|
"Everyone else has got a filing cabinet so I
thought we'd better get one. I'm not very interested in cabinets myself but
people seem to think they get you more customers. It looks quite neat though - I
made sure my face is on the front of it."
Very good. How much business do you get from
it?
"Business? Oh I don't know - I haven't even
looked at it for a year or so. It's been a waste of money. We paid a company to
build it and it doesn't work."
Right, I see. Have you updated it regularly and
promoted it extensively?
"What? No - it went live and that was it,
nothing's happened. I thought the phone would be ringing off the hook. Come and
have a look at it anyway, it's over here in the corner - gathering dust."
So here they are:
5 Ways To Treat Your Website Like An Employee
And Make More Money As A Result
Treat your website like one of your employees
and it will start to behave like one.
1. Look after your employees - give them the
attention they deserve, pay them well and don't neglect their needs
2. Make sure your employees look the part -
first impressions count: scuffed shoes and scruffy clothes won't bring in the
business
3. Give them mobility - buy them a company car
so they can get out into the world and sell for you, they won't sell much stuck
in one place and not being found
4. Keep them informed - give them the latest
information on the focus of your company, new services, new sales scripts,
latest changes to the way you do business etc.
5. Introduce them to everyone - don't let your
employee feel like they're on the sidelines of your business, separate to
everyone else - they need to be a fully integrated part of your business, not an
after-thought bolted on at the last minute
Mike Cheney
u2surf.net Website Design
|
