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Know your customer for an Internet Marketing Strategy.

Internet Marketing from a Customer's View

By Suresh Babu

Today I was talking to a customer about why your Business needs Internet Marketing Strategy? We had a very interesting conversation. He said....

"I donít want to be number 1 in Google, I already have clients and I am doing well for B2B, so I donít expect to be top rankings in search engines. But I wanted to know how the website can be user friendly"?

Here is the interesting part. ďHow the Website can me made user friendly"? Donít Google and other Search Engines expect the same too? Yes that is what all the search engines expect.

Here is the interesting part. ďHow the Website can me made user friendly"? Donít Google and other Search Engines expect the same too? Yes that is what all the search engines expect. The easier and useful for the users, the most importance it gives for ranking too.

Lets see some of the Guidelines by Google - Google Says:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Why Google says that? So that it is easier for the users to have a clear hierarchy and text link, all users should be able to read. Text links helps everyone to view. No matter what browser, what version the user use. The text makes everyone to access. Users donít want to have trouble finding other pages, text link makes it easier to access other pages. If I want to buy something online, I want to know more about the company and their history, so I like to go read more about them. So make all the pages reachable from at least one static text link

Google Says: Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Why Google says that? Users donít want be lost exploring the site, they like to easily navigate your website like a shopping complex. In case even if they were lost they can go to the maps and find their destination. And once they view they view the map, It should be easier to find their destination, so organize your site maps

Google Says: Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Why Google says that? User wants to find useful information that is the reason they go online. To find information. Give visitors useful, valuable information. Give more links, tips and write articles about your expertise. Give some value to the users, they will come back to your site. Describe the content, not everyone using the internet is an expert. Help them to understand what the content is about.

Google Says: Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Why Google says that? Keyword. The words usersí type to find your site. Have that word in the copy so that users know that this site is about that particular keyword. Make it easier for search engine to find your website and index it.

Google Says: Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

Why Google says that? No all users can view images. It might not be compatible in all browsers. Not only the users canít view even the crawlers doesn't recognize image.

Google Says: Make sure that your TITLE and ALT tags are descriptive and accurate.

Why Google says that? Give a Title and describe the alt tags. Alt tags are used to show what the image is about. Everyone needs a Title to recognize. Giving a title is giving a name. Help others know what this site is about by seeing the Title.

Google Says: Check for broken links and correct HTML.

Why Google says that? Nobody wants to view a bad URL or Error when they visit a site. When a user clicks on the links, they expect to go that page to view that page. Correct HTML helps and gives a standard to your website.

Google says: If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Why Google says that? If you have a dynamic page make is easier for users and search engines to navigate and find out. Donít confuse the users and the search engines

Google says: Keep the links on a given page to a reasonable number (fewer than 100).

Why Google says that? Donít fill the page with link, Limit your links, again donít confuse your users

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About The Author

The Fox Internet Marketing Solutions
A Division of the Fox Advertising Agency, Inc.
9114 58th Dr. East, Suite 103
FL 34202
Phone: 941.758.2404
FAX: 941.756.6484

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Last Update: 14-Mar-2009

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